i-FLO Brand Philosophy
i-FLO is a brand from the Consumer Product Division of GHCL with a product portfolio of Edible salt, Honey, Spices and Sprinklers. i-FLO is positioned in the “Health and Wellness” platform with the tagline “The Choice of a Healthy Family”
i-FLO’s brand strategy revolves around consistent brand image with aggressive and integrated marketing model including the new-age Social Media Marketing. Our focus is to provide value benefits to the customer and give a wonderful brand experience.
Product Portfolio
The USP of i-FLO salts is its purity, whiteness and free-flowness. i-FLO’s competitive edge is the cost advantage when it comes to normal salt, and a differential advantage of a unique product in the premium pricing (eg. i-FLO premium iodized salt with herbal extract). As of today, there is no immediate substitute for the Herbal Salt product feature.
i-FLO salt comes with 5 variants:
- i-FLO premium iodized salt with herbal extract, the first mover in the category
- i-FLO mild salt (17.5% lower sodium than normal salt)
- i-FLO Triple refined Iodized Salt
- i-FLO Iodized Crystal salt
- i-FLO Iodized Refined salt
i-FLO launched i-FLO honey in 2015 and is widely used as a sweetener and a substitute of sugar, has great medicinal value, has a better shelf life, has great advantages in terms of weight loss, gives better immunity, is used for various cosmetic purposes and much more. i-FLO honey is available in 1kg, 500g, 250g, 100g, 50g and 18g bottles.
In 2016, i-FLO launched i-FLO spices in small sachets worth Rs.10 of Cardamom, Black pepper, Poppy Seeds, Fennel Seeds and Clove. Simultaneously, i-FLO launched a first-of-its-kind branded combo pack containing Cinnamon, Cardamom, Black pepper, Poppy Seeds, Fennel Seeds and Cloves.
Faith Factor:
Quality is given paramount importance at GHCL. A sophisticated laboratory is dedicated to quality monitoring and assurance.
Brand Consistency
- 5 distinctive Edible salt variants
- A first-of-its-kind innovation in both the primary and secondary packaging models
- Ethos of the brand i-FLO is “Give new experience to the consumers by adding value in terms of packaging, product variants and quality.”
i-FLO POWER METER
Legacy
Commitment to provide healthier, hygienic and innovative products at affordable prices
Recall
Consistent brand image with aggressive and integrated marketing, including Social Media Marketing.
Impact
i-FLO brand is the only brand which has introduced salt with herbal extracts in India
Power factor
The refinery is certified ISO 9001:2008 for quality management ISO 22000:2005 for food safety management system and is Halal Certified.
GHCL- Consumer Product Division Milestones
About GHCL
GHCL, formerly known as Gujarat Heavy Chemicals Limited, was registered in 1983. The company is a part of the Sanjay Dalmia Group and a Public Limited Company listed on the Stock Exchange with a diversified business portfolio ranging from FMCG products, Textiles to Chemicals.
The company initially forayed into the Chemicals Business through the manufacture and sale of soda ash. Since the commissioning of soda ash plant in 1988 in Gujarat, GHCL is a leading manufacturer of soda ash & sodium bicarbonate with a production capacity 8,50,000 MTPA. It is the second largest supplier to the glass & detergent industry.
In 1999, GHCL diversified into the Textiles Business that mainly focuses on exports. The Textile Division has its yarn units in Madurai and Manapparai, Tamil Nadu and, Home Textile Unit in Vapi, Gujarat.
In the same year, GHCL launched the Consumer Products Division (Formerly Known as Edible salt division) that now has a raw salt production capacity of 1,50,000 MTPA and refined salt production capacity of 1,00,000 MTPA. GHCL launched the brand “i-FLO” that has forayed into Edible salt variants, Honey and Spices. The brand “i-FLO” has grown in stature by making rapid strides in the FMCG domain since its launch. For more information click here.
